• LinkedIn - Grey Circle
  • Twitter
  • Instagram


After getting inspired while helping a UX Studio with their growth strategy, I spent most of 2018 researching how Design Thinking methodologies can be applied to strategy-making activities in organisations.


Misconceptions are still the biggest barriers to implementing a design mindset. But there are design tools that can be used to work with your organisation when developing your strategy.


I presented my findings and some tips and tricks on at UXPA2019. My presentation was captured visually by @beemcog

Following UXPA2019, I started publishing more information on my LinkedIn page.

Design Thinking | Thinking Design

Article 1: The Strategy Spiral: Visualising Design-led Strategy